You’ve got mail?

It’s a simple question, but one that makes a huge difference. Does your business have an e-mail address? How about a Facebook page? Can people follow your business on Twitter?

If yes, great. You are in the game.

If no, dwell on this for a moment. According to a December survey, more businesses plan to invest in their social media and email marketing strategies in 2011, according to the article Email, Social Media to See More Marketing Dollars in 2011:

According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.

Smartsourcing Global can help you integrate email and social media profiles into your business plan, a simple move that can help you reach out to a massive audience or make it easier for customers to keep track of you. With your budgetary needs in mind, we can help you formulate the best technological changes to your marketing needs.

If you’re afraid of change, don’t be. Getting an email address for your business or setting up an online profile and connecting the two is no big deal. If anything, it helps customers know your business knows how to do business in today’s world.