The App economy, which started in a small way in 2008, when Apple launched their App store, has now evolved into a thriving business landscape. Many businesses found that Apps can help them to make a sale, deliver goods or services, receive payments and manage the ongoing customer relationship.
Smart businesses designed Apps that would best fit into the lifestyles and needs of the target market. So if I, as a consumer, am hungry, I should be able to find a meal through an App. If I need to commute, I should be able to find a cab. If I need to travel, I should be able to book a ticket.
As each of my demands are being met by these different Apps, as a class they are now being called ‘on-demand Apps’. The widespread adoption of some of the pioneering on-demand Apps, such as Uber, made a huge impact on the business landscape and created a demand for more.