The decision to outsource is based on two business factors: value proposition and market-based outsourcing. Value propositions include increasing operational efficiency, improving customer service, improving employee satisfaction, growing revenue or reducing capital expenditures. Market-based outsourcing is a comparison between internal skills and capabilities of providers in the marketplace. The decision to outsource is based on whether an external provider can do the job better, cheaper or faster. 95% of the firms considered to be Fortune 1000 firms, are using an offshore strategy. Some call it "offshore or die".