MomsWorld
MomsWorld

Founders of MomsWorld had a business idea to develop a community website for mothers, based on the questions that come up daily, even hourly, for all parents. The de Bauns (founders) created the MomsWorld website, a place to explore all of those gnarly moments in parenting when a decision is needed, yet there's no universal right answer! This site has a daily question with 5 different answers. No one answer is right or wrong, but the site allows Moms to express their views and exchange ideas about handling difficult situations dealing with parenting!

Highlights

The application is integrated with other sites like addthis.com, feedburner, Wordpress, recaptcha etc. and now is integrated with Twitter. This application is a great example of rich web 2.0 social communities with high performance and sophisticated content management system. MomsWorld offered stake in partnership to Smartsourcing Global.

Challenge

Founders of MomsWorld had a business idea to develop a community website for mothers, based on the questions that come up daily, even hourly, for all parents. The de Bauns (founders) created the MomsWorld website, a place to explore all of those gnarly moments in parenting when a decision is needed, yet there's no universal right answer! This site has a daily question with 5 different answers. No one answer is right or wrong, but the site allows Moms to express their views and exchange ideas about handling difficult situations dealing with parenting!

MomsWorld needed to convert their business requirements into technical specifications and convert the idea into an actual working product.

They needed a reliable technology partner to completely own the development efforts, and work in collaboration with the business team. As a start-up operation, MomsWorld had a limited budget for technology and needed the first phase of the application developed in a scant three months time period.

The Solution

Smartsourcing Global's strengths made it a perfect match to provide MomsWorld with cost effective rapid development:

•   Onshore and offshore presence
•   Experience in web applications
•   Knowledge of social media
•   Expertise in developing Web 2.0 application

Our team analyzed the requirements and added value every step of the way by refining requirements and choosing the right technical solutions to meet both short term and long term goals. Our agile team could adapt to the changing requirements and expectations as needed.

Smartsourcing Global provided end-to-end technical support, beginning with decisions on technology and tools, software architecture, engaging the right resources on the project as well as project management, implementation, testing, deployment and maintenance. The project was developed on the'Ruby on Rails' platform.

A robust platform was built to comfortably allow for scalability and future enhancements. Smartsourcing Global provided a CTO on the project who chose the right libraries, tools, and development methodology to develop the project within budget constraints and timelines. AJAX was used to develop rich UI.

The application is integrated with other sites like addthis.com, feedburner, Wordpress, recaptcha, etc. and the latest release is integrated with Twitter.

Results

This application is a great example of rich web 2.0 social communities with high performance and sophisticated content management system.

The application was delivered on-time, within budget, with rich UI features, and a robust platform.

Attesting to the success of collaborative relation, MomsWorld offered a partnership stake to Smartsourcing Global. We continue to build features for MomsWorld and recently launched complete integration with Twitter.

www.momsworld.com


Technologies

Complete Web 2.0 site based on Ruby on Rails, AJAX, Flash, CSS2, advanced JavaScript and open source libraries, MySQL database and Linux platform

Testimonial

"Smartsourcing team members are a pleasure to work with. In addition to their facility and skill in building websites according to plan, they also frequently volunteer creative and efficient solutions for improvements we hadn't thought of. They are smart, proactive, and very pleasant to do business with."


Katharine de Baun, Partner, MomsWorld

Business


                    Social networking/Web 2.0 community website for mothers to express their views and exchange ideas about handling difficult situations dealing with parenting!

                    

Business needs addressed


                    
                       •  Technology recommendation
•  Build Vs Buy decisions
•  Software platform
   development
•  Database Design/development
•  QA Testing
•  Third-party integrations

Services Offered

•  Application Architecture
•  Business requirement
    Analysis
•  Information Architecture
•  Project Management
•  Software Development
•  Database Modeling
•  Frontend development
•  QA Testing

 

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