Smartsourcing Global Named Technical Partner of Cursor Marketing to Develop Cutting-Edge Internet Branding Initiatives

Smartsourcing Global is pleased to announce its new technological partnership with New York-based Cursor Marketing, a Lexos Media company that is transforming the online marketing and advertising arena.

Cursor Marketing’s founding team members were pioneers in establishing the lucrative pay-per-click ad format. Now, the company is focusing on an eye-catching approach that allows businesses to better engage an Internet user’s attention and interest.

Based on patented technology, Cursor Marketing allows a user’s cursor to be momentarily displayed as a specific brand or logo (a “branded cursor”) on client-based websites — without any additional clicks or downloading required by the user.

The entire concept is based on eye-movement studies and the notion that a user’s eyes are consistently engaged with the placement of the cursor during a website visit. As a result, “cursor ads” provide a direct and more effective visual link to advertising and marketing opportunities.

Smartsourcing Global is pleased to announce its new technological partnership with New York-based Cursor Marketing, a Lexos Media company that is transforming the online marketing and advertising arena.

The Cursor Marketing leadership team includes:

• Craig Pisaris-Henderson, Chairman and Chief Executive Officer
• Phillip Thune, President and Chief Operating Officer
• John Moran, Chief Revenue Officer and
• Ian Gertler, Chief Marketing Officer