Digital Advertising

Digital Advertising_2017Client Profile 

Undertone provides various web and mobile friendly high end creative advertising through their ad formats like  Virtuoso, Pagegrabber, cross-screen creative etc.

 

Challenge

The Undertone Quality Guarantee™ ensures that when working with Undertone, your ads appear only on high quality digital publishing stages.  The firm has very high end creatives and clients whom they promise quality.

The firm needed a cost-effective QA Testing services partner to extend their QA team for testing web and especially mobile ads.

Solution

Smartsourcing Global provided cost effective, highly skilled  dedicated QA team with responsibility to hire, train, manage the team and execute projects with negligible management cost.

Undertone has a niche technology and has developed many new interactive video technologies and Smartsourcing Global team helps end to end testing of the new ad formats. This includes functional testing, compatibility across various browsers, mobile devices as well as performance testing.

Results

Undertone benefits from round the clock support due to time difference, cost effective and self managed team. Also, with the extended team at Smartsourcing Global, Undertone is able to achieve the quality promised to the customers.

 

Business needs addressed

  • Extension to QA team
  • Web Testing
  • Mobile Testing
  • Compatibility Testing
  • Performance Testing